Surface Pure Blonde

Surface 'PURE BLONDE' Superior Lightening From Nature. 
'PURE COLOR' Superior Lightening and Color From Nature.
Certified Organic Babassu Oil soothes processing while carrying oxidizers and color deeper into the hair. Certified Organic Amaranth Protein works rebuilding bonds simultaneously as processing occurs and supports color attachment to the keratin protein of hair. Lift up to 7 levels, use on or off scalp. The Enzyme Cream Activator featuring Pectinase, Moringa and the Color Vita Complex instantly clear free radicals providing pure, rich color and crystalline shine. The activator maximizes creativity as it applies white to insure correct placement and then becomes translucent to view lifting. It stays where placed for perfect balayage application. Hy-Demi Gel Color is a new category of color that lives between demi and permanent. Richer and longer lasting than demi color due to the babassu oil carrying color deeper and the amaranth supporting color attachment. When mixed with 7 Vol Enzyme Cream Activator it blends up to 80% grey while fading on tone. Mix with 20 Vol Enzyme Cream Activator to lift and tone. Use as a Base Breaker. 
FIVE REASONS for SURFACE PURE BLONDE. 
1. ULTIMATE CONDITION.
Instantly rebuild hair bonds and condition while processing.

2.PURE COLOR CLARITY AND CRYSTALLINE SHINE. 
COLOR VITA COMPLEX™ and Pectinase Enzymes realign hair fibers for perfect, pure optics of color.

3.DRAMATICALLY INCREASE THE LONGEVITY OF COLOR. 
Moringa Extract is the ultimate antioxidant scavenger of free radicals. Amaranth Protein supports and protects color.

4.NEW PROFITS. 
Bring new guests to your salon by respecting personal health and the Earth. 
One product with ultimate control for Full Blonding, Balayage, ad Painting.

5.RESPECTING PERSONAL HEALTH AND THE EARTH 
FREE of Ammonia, Dust, Fragrance, PPD, Parabens, Gluten, Mineral Oil, Phthalates, Propylene Glycol and PPD (Paraphenylenediamineis)

“We challenged ourselves to create the perfect blonding system and succeeded.” Wayne Grund Founder
Frequently Asked Questions:
Q - How is Pure Blonde and Pure Color ‘Natural’? 
A - Certified Organic Babassu Penetrating Oil sooths processing and the deep penetration of oxidizers and color. Certified Organic Amaranth Protein works to rebuild bonds during lightening and supports color attachment and provides UV protection.
Q - What makes Pure Blonde superior? 
A - Certified organic ingredients provide better condition while lifting ‘on tone’. Pectinase Enzymes rid free radicals providing crystalline shine and rich lasting color.
Q - What is a Hy-Demi Gel Color. 
A - Hy-Demi is a new category of color that lies between demi and permanent. The Hy-Demi is longer lasting and richer as the babassu oil supports deeper penetration and the amaranth support the attachment of the color. 
Q – Is it possible to damage hair when using Pure Blonde? 
A – Yes, while Pure Blonde rebuilds hair while processing, the hair must have good condition to maintain.
Q – Should I use Surface Color Additives with Pure Blonde & Pure Color? 
A – Yes, when added ‘right at time of mixing’ SCA maximize condition, shine and color. 
Q – Will it swell, bleed or leave bruising when painting. 
A - No, the conditioning cream emulsion spreads easily and stays where it is put!