Alter Ego Italy
For over 30 years, AlterEgo Italy has established a global reputation for innovation and product excellence. With a passion for quality and attention to detail, our mission is to create professional products of the highest performance to advance the development and success of salon professionals worldwide.
Shop Alter Ego Italy Product Lines
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Alter Ego Italy Pure Light Cream 17.6 Oz
$52.07
$43.89
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Alter Ego Italy B.Toxkare Replumping Shampoo 2.03 Oz
$14.38
$9.90
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Alter Ego Italy Pastel Toner 2 Oz
$25.00
$18.99
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Alter Ego Italy Pure Diamond Lift 2 Oz
$25.00
$18.99
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Alter Ego Italy Pure Toner 2 Oz
$25.50
$18.89
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Alter Ego Italy Passion Color Mask Beige 1.69 Oz
$10.16
$6.99
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Alter Ego Italy Passion Color Mask Beige 8.45 Oz
$35.00
$29.69
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Alter Ego Italy Passion Color Mask Caramel 1.69 Oz
$10.16
$6.99
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Alter Ego Italy Passion Color Mask Caramel 8.45 Oz
$35.00
$29.69
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Alter Ego Italy Passion Color Mask Orange 8.45 Oz
$35.00
$29.69
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Alter Ego Italy Passion Color Mask Perla (Pearl) 8.45 Oz
$35.00
$29.69
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Alter Ego Italy Passion Color Mask Pesca (Peach) 8.45 Oz
$35.00
$29.69
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Alter Ego Italy Passion Color Mask Vanilla 1.69 Oz
$10.16
$6.99
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Alter Ego Italy Passion Color Mask Vanilla 8.45 Oz
$35.00
$29.69
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Alter Ego Italy Passion Color Mask Sabbia (Sand) 8.45 Oz
$35.00
$29.69
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Alter Ego Italy Passion Color Mask Amarena (Red) 8.45 Oz
$35.00
$29.69
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Alter Ego Italy Volume Spritz Infusion 5.07 Oz
$32.00
$24.89
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Alter Ego Italy Color Care Shampoo 10.14 Oz
$24.27
$19.89
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Alter Ego Italy Color Care Shampoo 32 Oz
$45.00
$39.99
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Alter Ego Italy Color Care Leave-in Conditioner 5 Oz
$34.05
$28.39
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Alter Ego Italy Silver Maintain Shampoo 10.14 Oz
$31.28
$22.89
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Alter Ego Italy Silver Maintain Shampoo 32.12 Oz
$55.00
$43.89
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Alter Ego Italy Silver Maintain Conditioner 33.81 Oz
$52.54
$46.86
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Alter Ego Italy Arganikare Whipped Cream Mousse 2.54 Oz
$16.07
$12.69
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Alter Ego Italy Hasty Too Sculptex Gel 8.45 Oz
$22.19
$16.99
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Alter Ego Italy Hasty Too Light Imprint 3.38 Oz
$21.42
$14.89
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Alter Ego Italy Passion Color Mask Nero (Black) 8.45 Oz
$35.00
$29.69
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Alter Ego Italy Booster 2 Oz
$25.00
$18.39
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Alter Ego Italy Pure Hi Lite Lifting Cream 5 Oz
$31.01
$24.99
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Alter Ego Italy Total Blonde Activator 16.9 Oz
$23.00
$18.99
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Alter Ego Italy Balayage Clay Lightener 15.9 Oz
$55.68
$48.69
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Alter Ego Italy Ultra 9 Lightener 17.6 Oz
$56.33
$49.39
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Alter Ego Italy Gentle Protective Lightener 17.6 Oz
$57.27
$49.99
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Alter Ego Italy Restorative Shampoo 8.5 Oz
$25.00
$20.49
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Alter Ego Italy Restorative Shampoo 32 Oz
$52.54
$44.99
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Alter Ego Italy Shine Oil Elixir 5 Oz
$45.00
$39.99
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Alter Ego Italy Instant Shaping Mask 10 Oz
$32.00
$24.99
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Alter Ego Italy Instant Shaping Mask 33.8 Oz
$65.00
$56.99
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Alter Ego Italy Tropical Rehab Shampoo 10 Oz
$24.00
$17.39
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Alter Ego Italy Tropical De-Lite Oil 3.89 Oz
$25.00
$19.99
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Alter Ego Italy Tropical Shower Gel 6.76 Oz
$19.90
$16.49
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Alter Ego Italy Hydrate Shampoo 10.14 Oz
$25.00
$19.99