Rica is an Italian cosmetic company operating in the Haircare, Waxing, and Skincare industry since 1994 and present in more than 60 countries worldwide. Rica's mission is to create natural treatments that enhance the beauty of body and mind. Rica embraces the vast, natural resources of Sicily and its volcano Mt. Etna, and use local, renewable elements with outstanding properties. Rica has 3 lines: Haircare, Skincare, and Waxing: Rica Haircare line consists of a complete product range of color, treatments and styling products made with natural ingredients and created to support hairdressers with simplicity and effectiveness. Rica Waxes are vastly superior hair removal products that provide a gentler, much more enjoyable experience. Rica Skincare line was created by carefully selecting and blending plant extracts with cosmetic properties, study their natural benefits and create uniquely Mediterranean inspired Ricabody products.