OYA is a private, independent, new venture, founded and supported by the Schwarzkopf family whose dedication to the professional hair industry has been consistent for 4 generations. The company is partner-managed by Heinz Bieler and Marleen Wens, who come to OYA with many years of national and international experience and have a proven loyalty to the professional stylists and the professional beauty industry.
Experience the OYA difference. OYA is hair color that performs. Simply and beautifully. It's uncomplicated yet multi-faceted. Developed by an international team of experts and made in the USA. Accessible, understandable, highly functional. Synergistic and consistent. Pared down to the essentials that every colorist demands - namely radiant, versatile, reflective color that retains the hair's integrity and shine.
OYA Offers: 70 Permanent Cream colors: A full assortment to compliment all your color designs; 43 Demi Permanent Cream Colors: The perfect solution to support strong healthy hair; Lightening Powder: Up to 7 levels of lift; OYA Lotions: 4 dedicated lotions for use with OYA permanent color and 1 dedicated lotion for use with OYA demi pernanent color; Tools: Available at your fingertips and will guarantee work that is precise, neat and consistant; OYA Colorist App: OYA offers an easy-to-use formulation APP for iPhone, iPad and Android. Just plug in your target shade, natural level, percentage of gray and your formula is created. The OYA Colorist App stores new client and existing client formulas and links to the OYA website for additional education. Just search "OYA Colorist" in your App Store or Play Store to download.