Theorie

Theorie is all about developing preeminent technology to design tools and products that could out-curl, out-straighten, out-dry and out-style all others. By partnering with stylists, employing true visionaries and keeping an ever-watchful eye on trends, Theorie has created a prestigious line of curling irons, flat irons, hair dryers and styling products that continue to go unmatched in the industry.  Theorie is passionately dedicated to defying expectations by crafting inspired, innovative salon products that reflect the pulse of the industry and respond to the needs of its stylists and clients. Theorie is putting its clients and their needs before the profits, so everyone can have access to better hair. Fact.