Bio Ionic styling tools and hair products uses "Create Ion and Natural Ion Therapy" to offer a wide range of possibilities for the hair professionals. Bio Ionic Flat Irons, Curling Irons, and Dryers all use natural negative ion energy; this type of energy has been used in Japan for hundreds of years to treat physical and mental ailments. However, Bio Ionic is now able to integrate technologically advanced Natural Ion Complex to deliver natural negative ions to the hair. Natural negative ion energy is powerful enough to break water molecule clusters into micro-fine particles (atomization) and penetrate the hair shaft. That means moisture balance is restored and the hair cuticle is sealed. The results achieved with Bio Ionic Professional Hair Care System products are immediate. The hair is renewed, repaired and revitalized for a softer, smoother, shinier finish.