Color without Damage
The two-step process for Olaplex ensures safe coloring and lightening of hair, without added damage. First, mix Olaplex’s bond multiplier with a lightener. After applying the properly measured amounts and lightening the hair, the second process is next. Immediately after rinsing, apply Olaplex’s Bond Perfector to the still-damp hair.
Because of its unique ability to link broken bonds of hair back together, Olaplex is able to color while healing broken hair without adding any further damaged to the already-stressed strands. This is especially beneficial when hair has been over-treated with product in the past, and is in danger of being destroyed. Moreover, Olaplex strengthens hair at its core, allowing other products to be used more effectively on hair. Color-treated hair fades less, while toners are presented more evenly in hair.
The Holy Grail of Hair Coloring
Morgan and Morgan Hair and Makeup Studio, a hair salon in California, complimented Olaplex on its ability to restore the youth to hair. “We have been using Olaplex for 5 months now with extraordinary results! The hair is strong, shiny and we can color in situations we would have been nervous to try before. It increases the effectiveness of other salon services as it’s replacing the links that bind the hair. When we use it with our protein based treatments the difference is quite noticeable.”
Marketed as the Holy Grail of hair color for its near magical abilities to color and reform hair without damage or breakage, Olaplex has swept the country’s salons and hair stylists. Four months into its publicly available life, it’s already in 7,000 salons around the world. It was an immediate sensation. In addition to allowing the revitalization of hair, Olaplex has also radically changed the hair texturing world as it was known, allowing for permanent wave procedures to be performed the same day as hair coloring.
