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Color Wow Root Cover Up

Color Wow Root Cover Up



In stock

SKU: dd3311

Instantly covers grey roots! Available in 7 shades.

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The breakthrough must-have for every client with color-treated or highlighted hair. This innovative mineral powder formula instantly covers grey roots- and even dark regrowth in blonde and highlighted hair without peroxide. Help your clients cheat grey hair and dark roots until their next appointment! 

Adheres to hair without being sticky or oily and without dulling
Free of waxes and dyes
Water-resistant formula covers roots until it's shampooed out
Each shade contains a variety of pigments and reflective particles to ensure shades match seamlessly and look natural
Available in six versatile shades that provide dimensional shine.

Color Wow Root Touch up Directions:

We recommend using the smaller end of the brush for precision.

Apply to dry/styled hair.

To cover roots, start with a small amount of powder. Use free hand to pull hair taut at the root. Dab on visible roots, starting from the scalp and working outward. Repeat as necessary until roots disappear and color looks like new.

To extend highlights, use the side edge of the small end of the brush. Use free hand to pull hair taut at the root. Wherever highlights have grown out, apply blonde powder joining it to the existing highlight.

Note: Let it set for a minute and then you can brush. If you put too much on...just blow off with a hair dryer or use true wide end of the brush to dust off.


Additional Information

short name the one an only root touchup


  1. It really works! Review by dkl1992

    This stuff really works! I have dark hair and my silver roots show dramatically when they grow in. I was skeptical that something that looked like eye shadow would do much. But it works beautifully! I can wear my hair back and feel confident that my hair looks naturally dark through and through.
    Also my hair is very thin and fine. I have been able to dust a little on a few places on my scalp to conceal some of the thinness.
    The best part (besides that it really works)? It stays on! I have been to the pool and come home with my hair still covered. I can only wash my hair about every other day. The roots are covered from the time I initially out on the product until I wash it out with ease with regular shampoo in the shower.
    Love this stuff!
    (Posted on 8/2/2016)

  2. No greasy look Review by Agnes ONei

    I've tried lipstick style cover sticks and mascara style too, both of which leave your hair looking greasy. My stylist recommended this for in between single process sessions and it works wonderfully. I have to use a bit more than I think should be necessary but it covers grey without any telltale signs. Small and convenient to carry, it's my little secret. (Posted on 5/8/2016)


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Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861)).

Questions & Answers About Color Wow Root Cover Up

If you have a questions about this Product, Please do not hesitate to send us an email Here or call us at 1800 336 5250 (Mon to Fri 9am to 6pm EST) and we will try to do our best to answear any questions you might have.


Shipping: We ship via USPS mail withing the U.S. All shipments take about 3 days in transit from the time the order is shipped. Most of the orders are shipped Priority Mail. (2day to 3day air). The processing time depends on the size fo the order and usualy take about 1 to 2 business days. 


Refunds may be obtained within 60 days from the delivery for any merchandise that is unused and resalable, EXCEPT ELECTRICAL APPLIANCES (see here), in its original new condition and original packaging. This policy excludes all nail colors, shampoos, hair color, cosmetics, and perfumes. THESE SALES ARE FINAL. These restrictions are due to product control and health regulations. Fashion And Beauty will not accept any returns/ exchanges after 60 days or purchase. 


Return procedure: All returns must be approved in advance, by us via email or phone, within 60 days of product being received. You will receive a return authorization number and address with 24 hours.

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