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Goldwell Elumen Hair Color


Goldwell Elumen Hair Color



In stock

SKU: gelum

What is Goldwell Elumen Hair Color?
It is one of the kind hair color that was developed to be used without ammonia or peroxide so no damage to the hair at all.

Elumen Hair Color puts the excitement back into high fashion. With 22 of the most adventurous shades ever created to choose from, hair stylists of all experience levels can find their imaginations taking flight as they create the fabulously wild hairstyles that legends are made of, safely and easily, while protecting hair from damage. The Oxidant-Free formula of Goldwell Elumen features breakthrough hair color technology that protects hair at its very core, while adding vibrant, brilliant and wild permanent color.  

Goldwell Elumen's Benefits:
Long lasting color durability.
Gives stunning shine.
There are many application options.
For professional use. 


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True Creativity is what Elumen Hair Color from Goldwell is all about.

Elumen hair color lets the salon stylist venture into the wild side of hair design, applying colors never seen. Elumen is an Oxidant-Free hair color, offering brilliant shine and lustrous, permanent hair color, while protecting hair from damage, thanks to Goldwell’s patented Elumen formula. This breakthrough hair color technology from Goldwell features four color sets:

Pure, Deep, Bright, and Light, to deliver eye-catching color every time. Choose from Gold Copper, Violet, Blue, Natural Ash, Brown Red, Ash Beige, Pink, and 15 more. Even the most adventurous hair stylists can explore the outer limits of their imaginations. Elumen Hair Color from Goldwell: Simply put, there’s never been anything like it.

Elumen Colors: AB @ 6, AB @ 9, AN @ 5,  BB @ ALL (renamed into Bl@ALL), BG @ 6, BG @ 7, BG @ 8, BK @ 6, BK @ 9, BR @ 6, BV @ 6, BM @ 6, GB @ 9, GK @ ALL, GN @ ALL, KB @ 7 ,KK @ ALL ,NA @ 2, NA @ 8, NB @ 4,NB @ 5 , NB @ 10, NG @ 6 ,PK @ ALL, SB @ 10, SV @ 10, RR @ ALL,RV @ ALL , TQ @ ALL, V V @ ALL.
Goldwell Elumen is a high-performance, oxidant-free hair color. 
Creates extra vibrant, shiny, and durable haircolor without damage. 
Does not contain peroxide or ammonia. 
The compact range of Elumen consists of 31 shades plus one clear tone.
Every shade can be used to achieve fascinating color results on various tone levels. 
This alone gives you a choice of 113 color varieties – without mixing! 
One of the most exciting new technological developments in professional hair color is the new Goldwell Elumen. 
Now, there's more to share.
Elumen is the first oxidant-free durable hair color that works without peroxide or ammonia. Using a purely physical process, Elumen's brilliant, direct-acting, negatively-charged color dyes are drawn deep inside the positively-charged hair shaft and held, as if by a magnet. 
But there's truly no fear, no commitment. With Elumen Return, the hair colorist can remove the hair color immediately and gently with no damage simply by reversing the magnetic charge.
With Elumen, Goldwell has developed an innovative high performance hair color - Elumen dyes the hair permanently, but without oxidation, ammonia, or alkalinity. The result? Beautifull, radiant hair color without any damage to the hair.
Elumen also repairs the hair's structure. 
The hair-color smoothes porous and damaged sections not only on the surface, but also inside the hair shaft to provide a healthy, smooth surface that reflects light and gives the color in the hair unprecedented shine.
Multiple shades. Elumen's 22 shades plus Clear gives you the ability to create an unlimited variety of colors.  And, thanks to the unique color card, you can guarantee results without fear. As part of your creative palette, Elumen works great for low-lights/tintbacks, multi-shading, toning and color balancing. Because it improves the hair's structure to revitalize stressed and damaged hair, leaving it with long-lasting, brilliant, healthy, shine, it's the ultimate shine service.
What's more, Elumen repairs hair, smoothing porous and damaged sections not only on the surface, but deep inside the hair shaft, providing a healthy, smooth surface that reflects light brilliantly. 

1. Determine existing color.
Select a target shade by using the Elumen Color Chart.
2. If the hair is oily or shows a considerate amount of styling product resideu, shampoo and towel-dry the hair prior to color application.
3. Wear gloves. Apply the select color using Elumen color brush or Elumen Application tool. No developer/mixing is required. Short hair will need approx. 60 ml of the color (2 fl.oz), medium long hair - 80 ml (2.70 fl.oz), and long hair will require approx. 120 ml (4 Oz).
4. Leave the color on for 20 minutes.
5. Wear gloves. Rinse off the color with warm water.
6. Shampoo the hair twice with Goldwell Elumen Wash.
7. Towel-dry the hair.
8. Apply Goldwell Elumen Lock to towel-dried hair to lock-in color and add incredible shine.
9. Leave on for 5 minutes.
10. Rinse well with warm water.
11. Apply Goldwell Elumen Treat to add moisture, shine, and manageability, detangle and restore color-treated hair. Distribute evenly 1-2 walnut-sized portions into wet hair. Leave to act for approx. 5 minutes. Rinse out thoroughly.
12. Style the hair as desired.


Additional Information

short name Ammonia-free hair color
Brands Goldwell


  1. No Allergy Review by Jasmine

    I finally found a great hair color without being allergic to it. I have been coloring my hair for 20 years and I recently developed an allergy to ppd. I thought I was going to have to stop coloring my hair and that was unacceptable. I am so happy I found this product! (Posted on 4/21/2015)

  2. Love my Hair Color Review by Tasha W

    Like another reviewer, I have also hennaed my hair for years. I loved the color, but was starting to suspect it might have been drying out my hair, even though it was easier on my hair than regular hair dye. I heard about Elumen from my hair stylist and had it done in the salon first because I had no idea how to choose a color. She used one bottle of BK@6, and I had my beautiful henna colored hair back, no damage, and in improved condition. I have just a few strands of gray, and they were covered by the color, and looked like highlights. BK@6 is a warm, medium dark, coppery brownish/reddish color, kind of like Emma Stone in Crazy Stupid Love. I'd say the color is permanent, and greys stayed colored, although it does fade a lot. After 2 months, I really felt the need for a retouch, plus I could see my roots, although the demarcation was not bad. I don't mind needing to touch up again at 2 months since this is what I've always needed to do to keep up color, henna or not.

    I decided to save myself some money and order through Fashion And Beauty Store this time. I got a bottle of BK@6 and NB@5 since I liked the reddish color of BK@6 but wanted the color to be a bit deeper. My plan was to mix the 2, half and half, but the mixing went a bit awry (total user error) and I ended up using mostly the NB@5 with a splash of some old red laminates I already had thrown in to warm it up. Well, I love the color, my hair looks so much healthier, again, and split ends are made invisible. I like that the brown tone is deeper than with the BK@6, but not overly dark. I'd say NB@5 is a warm medium to dark brown (but not super dark), and I can see just a slight glow from the red laminates. Next time I will try my plan again, half NB@5 and half BK@6 and see how it goes, or I might add a little of the Elumen RR color to NB@5.

    One tip: be careful when applying because this stuff really stains your scalp. The first time I had it done, the stylist covered my roots well, and I had a stained scalp that lasted for 3 shampoos. Knowing this, I used a haircolor brush to apply, and was very careful around my part and hairline so I didn't get it on my scalp too much in those areas. For the rest of my hair I wasn't too careful and just made sure I got my roots well covered. This worked out really well, and I didn't have any obvious scalp staining immediately after. Also, use a drop cloth or something to protect surfaces while applying, and be careful about dripping color on the counter or floor. I found that a spray of bath & tile mildew stain remover removed any stains right away, probably because of the bleach in it.

    Overall I am very pleased with Elumen - the color is great and leaves my hair in better condition without any damage. (Posted on 4/21/2015)

  3. Finally found something that really works with my hair Review by Vanessa

    I have naturally ash dark brown hair that goes brassy orangey if anything touches it, even 10 volume semi colours. I used the AB6 to cover up a bleach job, all of my hair was bleached blonde but still very gold and I didn't want to bleach it again. So I used this for an ombre effect, it did a beautiful job of covering the gold blonde, I now have a nice medium full faceted cool brown on the top/mid part of my head. For the rest of my blonde lengths I mixed up some clear Elumen with Elumen VV@all, the purple tint (just one little dab) to tone down the gold on the mid lengths. It toned it to a beautiful light caramel. My hair looks healthier, shinier, the color is just beautiful. My hair used to frizz easily before and now it just looks way more sleek.

    I can't say enough about this product. Now if it could only cover my grays, then I would be in heaven. Other than that, super happy I found this stuff. (Posted on 4/21/2015)


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Water, Propylene Carbonate, Alchohol Denat, Lactic Acid, PEG - 9 , Dimethicone, Xanthan Gum, Sodium Hydroxide, Fragrance / Parfume, Acid Red 52. Orange 4, Ext. Violet 2.

Questions & Answers About Goldwell Elumen Hair Color

I have med brown hair about 30% grey. I want to cover grey and keep my natural color and shine. I have been coloring with ammonia free Herbatint 2/3 natural 1/3 ash. It uses a #10 developer. The color still has too much red/orange tone. I would like to switch to Goldwell Elumen.What shade do you suggest? Is Elumen a permanent color?
Dear Sheila, We apologize for the late response. The elumen is SEMI PERMANENT HAIR COLOR therefore we recommend to use Goldwell Nectaya instead. If you have any questions on the color process we suggest contacting Goldwell expert hot line at 1800 333 2442
This is my first time using Goodwill Elumen High Performance Hair Color, I want a soft black-brown or the darkest brown. What is the color code I would need and what other products would I need. Thank You Robin Clark
Dear Robin, This all depends on your current hair color. Please look at the chart bellow and pay attention to the left column as it displays the original color (current color). Follow by the numbers to the right to see what the results are. here is the link for the Elumen color chart.
This will be the first time using goldwell elumen high performance haircolor. I want to get color of black. What is the color code for black and what other items would i need? Thank you
Hi Jade, The color that you are looking for is NA@2.

If you have a questions about this Product, Please do not hesitate to send us an email Here or call us at 1800 336 5250 (Mon to Fri 9am to 6pm EST) and we will try to do our best to answear any questions you might have.


Shipping: We ship via USPS mail withing the U.S. All shipments take about 3 days in transit from the time the order is shipped. Most of the orders are shipped Priority Mail. (2day to 3day air). The processing time depends on the size fo the order and usualy take about 1 to 2 business days. 


Refunds may be obtained within 60 days from the delivery for any merchandise that is unused and resalable, EXCEPT ELECTRICAL APPLIANCES (see here), in its original new condition and original packaging. This policy excludes all nail colors, shampoos, hair color, cosmetics, and perfumes. THESE SALES ARE FINAL. These restrictions are due to product control and health regulations. Fashion And Beauty will not accept any returns/ exchanges after 60 days or purchase. 


Return procedure: All returns must be approved in advance, by us via email or phone, within 60 days of product being received. You will receive a return authorization number and address with 24 hours.

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