Alterna Professional Color Hold 33.8 Oz

Alterna Professional Color Hold 33.8 Oz
Alterna believes that great hair color should wash out, not fade out. During the Summer months, when our hair is subjected to strenuous elements like the sun, ocean, chlorine, and heat, hair color can suffer. Colod fade out and color wash out becomes much more common and by the Summer's end, you can end up with dull, lackluster color. Alterna Color Hold is a solution!
Alterna Color Hold is added to any professional color service to gibe you incredibly vibrant hair color that lasts 10 times longer than regular color without Alterna Color Hold!
Blending a healthy concoction of enzymes, vitamins, minerals, and other nourishing ingrefients, Alterna Color Hold helps deposit color into the hair, allowing it to penetrate deeper into the hair shaft, and protecting it from fading.
Alterna Color Hold biodegrable formula contains Enzymetherapy, UVA/UVB protection, superior grey coverage, thermal protection, and Certified Organic Botanicals, and does not contain parabens, sulfates, DEA/TEA, PABA, phthalates, mineral oil, paraffin, synthetic color, and gluten. 

A combination of specialized ingredients helps spread color into the hair shaft and aids in its deposition to the hair. The addition of specific enzymes allows the color to penetrate more deeply into the hair shaft and "lock" the color to the hair for better gray coverage and for a greater number of wash cycles.
Certified Organic Botanicals provide essential vitamins and nutrients to restore strength and increase shine for healthy looking hair.