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Goldwell Elumen

From the makers of the first oxidant-free hair color – the patented Goldwell Elumen – comes an array of hair care products for use with Elumen. Maintaining hair between Elumen color service is hassle free, with Elumen Color Care products – a gentle shampoo, a nourishing leave-in conditioner, and an intensive rinse-out that supports hair while ensuring long-lasting, brilliant color.

Four color sets are available, including Pure (Gold Copper, Blue, and Violet, and four others), Deep (Natural Ash, and two shades of Natural Brown), Bright (Ash Brown, Brown Violet, Natural Gold, and three others), and Light (shades of Beige, including Beige Gold and Beige Copper). Goldwell Elumen colors put the power of innovation into the hands of stylists, freeing them to create the hair designs previously locked in their imaginations. Combined with the right hair sculpting cement and a creative cut, you are set free from the everyday limits on your hairstyling prowess. 

The Elumen line is divided into five product categories: Elumen Hair Color, Elumen Lock, Elumen Return, Elumen Clean, and Elumen Prepare. The basic one-two punch is delivered by the color and lock, which adds the color and seals it in. Elumen Return is used to remove color or lighten it, Elumen Clean removes the product from the hair or scalp, while Elumen Prepare allows you to safely pre-treat damaged, bleached, or highlighted hair. These fine Goldwell products are engineered to provide the best results every time, step by step, in the shortest amount of time.

The patented peroxide-free, ammonia-free formula of Elumen hair color lets salon professionals safely add the most lustrous, healthy hair possible without risk of damage. Elumen’s secret lay in the pure pigments, which penetrate the hair gently thanks to Goldwell’s breakthrough formula. After treatment, hair colored using Elumen hair color products is comparable to virgin hair. These outstanding products achieve perfect penetration without altering the hair structure like less sophisticated hair color does. Salon professionals around the globe agree: Elumen hair color from Goldwell is the safest, most effective way to achieve perfectly innovative hair design results, every time.

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You’d expect nothing less than the best from the innovators at Goldwell, and Elumen Color Care delivers on that expectation. Goldwell Elumen Wash Shampoo features gentle and mild ingredients that secures patented Elumen dyes to protect against bleeding and rinsing away of color while it cleanses. Elumen Care Leave-In Conditioner features Goldwell innovation packed into a light formula for everyday use. Elumen Treat is a rinse-out conditioning treatment engineered for use with dry hair, to keep color from fading or bleeding while supporting optimal hair health. From conservative to wild, from outrageous to mild – Elumen hair color supports a variety of styles. Goldwell Elumen Care delivers optimal support for the looks and styles you love and desire, in a superior line of hair care products for everyday home use.

The folks at Goldwell – creators of the breakthrough Elumen hair color and Elumen Color Care--view the application of hair color as more than simply adding tint. Rather, the Goldwell vision is the embodiment of a holistic approach to all aspects of hair care – from color to style to hair care. In this spirit, they have created Elumen Color Care – a maintenance system incorporating shampoo and conditioners offering optimal support for clients of Elumen color service.

The patented Elumen color palette has much to offer – from conservative to wild colors suitable for any hair style. Elumen Color Care Wash Shampoo gently cleans your Goldwell tinted hair with a mild formula that eliminates bleed and tint loss. It’s been engineered for optimal compatibility with Elumen hair color – for long-lasting color not possible with harsher shampoos. Elumen Leave-In Conditioner in the Color Care line is a mild hair conditioning formula gentle enough for everyday use, in a non-greasy formula that penetrates your hair’s inner fibers. The result: exquisite tonal preservation and unsurpassed shine and softness. Finally, Elumen Treat is Goldwell’s intensive rinse-out conditioning treatment that offers deep penetration, for unbelievably soft hair.

Elumen is the first salon product of its kind – an oxidant-free hair color offering a range of colors from modest shades to wilder, crowd-pleasing hues. When it comes to caring for your Elumen-colored coiffe, no company is more qualified than Goldwell. It’s not only wise to trust your hair to Elumen Color Care and the wide array of hair colors in the Elumen line – it’s also very fashionable.